![]() The company also works with curvy models to promote their collections. E-tailer Zivame offers over 40 sizes going upto 44F. Back home too, retailers are waking up to the needs of voluptuous women. Brands wake up to real women In the US, the body positivity movement has led to an increasing number of size-inclusive brands. “Every body is a bikini body… Allow yourself the freedom of choosing based on comfort and your taste, not based on insecurities,” the five wrote with a photo of them wearing swimsuits during the 2018 campaign. She and four other fellow participants also collaborated on an annual photo campaign called ‘I See No Flaws’ to debunk myths about plus-size bodies and fashion rules about swimwear in 20. I can sense a conscious effort being taken to stop body shaming,” says Ravishankar, who took part in Lakme Fashion Week’s first plus size show in 2016. “People are getting more accustomed to seeing women and men of all shapes and sizes wearing what they please. Tanvi Geetha Ravishankar, a plus-size model and influencer, feels the message is hitting home. “The message here is that it’s okay to be the way you are if you have a healthy lifestyle and are disease-free,” she says. “People need to understand that there could be reasons like medical disorders or genes.” Also, body positivity isn’t the same as promoting obesity, adds Roy. ![]() “It is very easy to judge someone and say they’re fat because they’re lazy,” says Mumbai-based plus-size model and fashion designer Dipti Bharwani. While plus-size models do get plenty of messages of support from young girls, they are often skewered by trolls who blame them for promoting obesity. As the body positivity movement makes strides, a growing tribe of Indian plus-size bloggers and models is showing the world how comfortable they are in their own skin. It’s not just Roy who is breaking taboos. The event, which marked the launch of American plus-size lingerie brand Parfait in India, carried the tag line ‘Boo The Taboo’. “And I thought that if other girls saw me posing with cellulite and stretch marks, they too would get the confidence to wear sleeveless and short dresses.” Last month, Roy walked the ramp as part of the India Intimate Fashion Week in Mumbai, modelling lingerie sets and short gowns. “I wanted to tell the world that I am body confident,” says Roy, whose Instagram profile ThePlusGirl has racked up 13k followers. It was only last year, that the Mumbai-based advertising professional decided to stop feeling ashamed of her curves, and instead show them off by posing in lacy lingerie. By the time she was in her teens, she would hide her body in layers of clothes. The jokes began when Anindita Roy began gaining weight at the age of 12.
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